Clik here to view.
Have you heard there’s a new iPhone? – cartoon
Monday means Off Brief! – a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising. This week, Nic observes that not only have iPhones grown, so too the queues to buy...
View ArticleOlly’s online video advertising tip three: How to score a YouTube upgrade
This is the third installment in a five-part series of tips for brands looking at getting the most out of online video ads, by YouTube’s Olly Grundy. Check out part 1 and part 2. Everyone likes...
View ArticleOne make or break skill every marketer should have
When a connection is made value is created, writes Ken Murray, so for marketers there is no more critical ability than connecting the dots. Have you noticed there are two invincible topics for...
View ArticleClik here to view.
Law firms’ marketing under-developed and under-resourced – study
Law firms in Australia and New Zealand are failing to perform effective marketing, with 77% rating their marketing and business development as ‘under-developed’ or simply ‘adequate’. The Australasian...
View ArticleLatest campaign for Tigerair’s Infrequent Flyer Club stars chicken that wants...
Tigerair Australia has launched its second marketing campaign for its ‘Infrequent Flyer Club’, starring a chicken. The Club was set up for Australians who don’t fly as often as they would like but...
View ArticleB20: Tencent’s SY Lau on China opportunities and the ‘new normal’
Following his keynote presentation at the B20 Business Summit in Brisbane last week, SY Lau, president of Tencent Online Media Group answers Marketing‘s questions about how Tencent sees itself in the...
View ArticleChoices, choices: are brand managers missing the point with market research...
Karen Johnson argues that, due to overwhelming choice available to consumers, the high failure rate of FMCG products may possibly be linked right back to the screening questionnaire. A few years back...
View Article5 key hurdles on the road to marketing transformation
* Sponsored content: This article was created by Marketing in collaboration with SAP, which is providing the paper ‘The New Marketing: Real-Time, Relevant and Engaged’ as a free download for readers. –...
View ArticleClik here to view.
Inside Budget Direct’s creation of Captain Risky: uninsurable brand mascot is...
Insurance brand Budget Direct launched its brand in a completely new direction this week, introducing daredevil brand character Captain Risky. Marketing spoke with the brand and its agency about why...
View ArticleThe two missing links for connecting customer journeys
* This article is sponsored by and produced in association with Oracle to promote the Oracle Marketing Cloud white paper ‘The Modern Marketer’s Guide to Connected Customer Journeys’, which can be...
View Article
